Yes, You Can Track Print Advertising Using Google Analytics

In digital marketing we understand the importance of tracking. We spend money getting people to our site with hopes they’ll do what we desire them to do and that we’ll learn something about how to improve our digital marketing efforts. While we’ve seen a consistent trend of print spend be allocated to digital spend, we often forget that print advertising is still a channel worth understanding.

In fact, one study shows that print ads are more likely to engage users and prompt action. This begs the question, if print can be a strong channel, why don’t companies invest in it?

Yes, You Can Track Print Advertising Using Google Analytics