How much do you value your private data? Many New Yorkers don’t place a particularly high value on their private data – from fingerprints to social security numbers – having proven willing to give away such details in return for a literal, edible coookie, Mashable reports.
The pun on cookies – the chunks of data websites place in user’s web browsers to gather information – is thoroughly intentional, says New Yorker Risa Puna, who gave out the (real) cookies as an art experiment entitled ‘Please Enable Cookies’.
The experiment worked – 380 New Yorkers blithely handed over private data such as phone and driver’s licence numbers and in exchange for cookies in flavors such as Pink Pistachio Peppercorns.
People are willing to trade private data for pistachio cookies
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