Best Buy Selects NPD as Data of Record for Market Tracking

News release:

Best Buy Selects NPD as Data of Record for Market Tracking

MINNEAPOLIS, June 6, 2012 - Best Buy today announced that it has selected the consumer tracking service of The NPD Group, Inc. as its data of record for market sizing, share measurement, and demographic assessment of the consumer electronics, information technology, and mobile phone industries.  NPD's consumer tracking service provides information from nearly 2 million consumers who tell NPD what they purchase and where.    This consumer information is then calibrated with data collected from a panel of over 900 retailers representing 150,000 doors worldwide.  The service provides a total market view, encompassing activity at all brick and mortar and online channels "Selecting NPD's consumer tracking as our data of record gives Best Buy and our vendors an advantage in working together to identify key consumer trends," said Mike Vitelli, Best Buy President of Americas. Bill Hoffman, Best Buy Sr. VP of Customer Insights added, "Our industry is changing rapidly so it is critical to have broad and deep insight that enables us to understand and address competition and position Best Buy to best meet our customers' needs." "We are excited that Best Buy has selected NPD as its data of record," said Dennis Brown, Group President, Home, Consumer and Commercial Technology at The NPD Group.  "By identifying a standard, Best Buy is demonstrating its leadership in bringing market research practices successfully used in packaged goods to a new industry and supporting fact-based decision making that should be profitable not only for Best Buy, but also for its vendors and its customers." About Best BuyBest Buy Co., Inc. (NYSE: BBY) is a leading multi-channel global retailer and developer of technology products and services. Every day our employees - 167,000 strong - are committed to helping deliver the technology solutions that enable easy access to people, knowledge, ideas and fun. We are keenly aware of our role and impact on the world, and we are committed to developing and implementing business strategies that bring sustainable technology solutions to our consumers and communities. For information about Best Buy, visit www.bby.com and to shop at Best Buy, visit www.bestbuy.com. About The NPD Group, Inc. The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 2,000 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, entertainment, fashion, food, home and office, sports, technology, toys, video games, and wireless. For more information, contact us, visit http://www.npd.com/, or follow us Twitter at https://twitter.com/npdgroup.