Anonymous local messaging app Yik Yak has gone from being a tiny start-up founded by two American frat house brothers to being described as the ‘hottest messaging app in the world’ in just over a year, according to The Guardian.
The app, which allows users to post and browse a selection of GPS-located, anonymous comments within a few miles of their position, raised $62 million in funding in November – having hit 100,000 users in February 2014, according to GigaOm.
Yik Yak - what security-conscious users need to know
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