While most small businesses can now promote themselves globally online, many still need to be local because that is where the customers are. With that perspective in mind, Facebook launched Local Awareness Ads in 2014.
The purpose of this platform was to let businesses find new customers by showing ads to people that are in the same vicinity as their store. With the success of this initial platform, Facebook has just announced the addition of two new tools that will improve local marketing for businesses with multiple locations and provide more insights into the people that are near the stores.
Facebook Introduces Call-To-Action Buttons for Local Ads
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