Paid Advertising in Social Media Increases, Study Finds

Content marketing is finally catching on with businesses, says the new B2C Content Marketing 2016: Benchmarks, Budgets, and Trends—North America study (PDF).

Conducted by the Content Marketing Institute, the study found that marketers made impressive progress over 2015 with documenting their content marketing strategy. It also revealed that a large number of marketers (64 percent) find paid advertising methods effective in promoting or distributing content.

Paid Advertising in Social Media Increases, Study Finds