After testing with 12 early partners, including Lionsgate, bareMinerals and General Mills’ Old El Paso, Pinterest recently announced it is rolling out Promoted Videos (that is, video ads) in the U.S. and U.K., with featured Pins beneath.
As a result, businesses in the U.S. and U.K. currently working with a Pinterest account team can now share branded video content with the Pinterest community, and make it easy for these people to immediately take action — by clicking to make a purchase or learn more about an item or service, the social network said of the new service.
Pinterest Introduces Promoted Video, Three Other Platform Improvements
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