Your content is only as good as what it accomplishes. If you spent time and money crafting it, it needs to achieve something measurable and concrete, like generating new leads or educating customers. Without a clear purpose, you’re just adding more fluff to the server racks.
Quality content gets shared and shares lead people to your site, so you have to begin any marketing venture with a strategy for not just attracting attention but keeping it. A call to action, or CTA, comes at the end of a content piece and guides readers toward their next move. For example, if you’re marketing your small business app and want more downloads, your CTA may go something like, “Download our free rewards app today for exclusive access to deals and promotions! You’re just a step away from savings.”
Facebook’s Free and Simple Solution to Driving Users to Your Mobile App
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