OVERLAND PARK, Kan. (BUSINESS WIRE), December 05, 2016 - Rob Roy joins Sprint (NYSE: S) today as Chief Digital Officer to advance the company’s use of online and mobile technology to improve the customer experience. Roy will focus on leveraging multi-touch personalization and marketing automation to build an end-to-end digital customer journey across all device types to deliver a seamless, omnichannel approach for acquiring the always connected customer, driving sales and providing support.
Sprint Appoints Rob Roy Chief Digital Officer to Drive Digital Sales for the Always Connected Customer | Sprint Newsroom
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