What is Content Curation and How Can You Use it For Your Small Business?

When it comes to marketing, the general consensus is content is king. Every business under the sun is facing increasing competition, and it’s getting harder and harder to stand out. However, by publishing and sharing added value content, companies are able to get a leg up on the competition and provide marketing leads with far more than a ham-fisted, hard sell.

But coming up with truly original and useful content that adds value can often be pretty tricky, and some business owners understandably struggle. That’s why more and more companies are now focusing their efforts on content curation rather than creation for their content marketing efforts.

What is Content Curation and How Can You Use it For Your Small Business?