The term “big data” has been generating a lot of buzz in the past few years. But if you’re tuning out every time you hear it, assuming it’s only for major corporations and not for your small retail store, you need to start paying attention.
While there’s no uniformly agreed-upon definition of big data, in general it means gathering data from multiple sources, both online and offline, and using it to improve your business — often by predicting what customers will do. A big company like Amazon.com can gather tons of data from customer purchasing history, browsing history, product reviews, website analytics and social listening and use algorithms to interpret the information.
How to Use Big Data to Improve Your Retail Store Sales
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