Since its inception, Twitter was designed to be global. For business, this social media platform has proved itself as a customer acquisition, retention and even as a sales tool. To date, Facebook, Pinterest, and LinkedIn have all provided analytics both for advertisers and website owners to track organic and sponsored posts. Twitter is never far behind. Now, it has also joined the ranks of these networks.
Recently, Twitter broadcast a new tweet activity — an analytics dashboard for Twitter card publishers, advertisers and verified users that highlights comprehensive data on how their organic tweets are performing. Although Twitter formerly offered detailed data for promoted tweets, promoted accounts and Twitter cards, this new analytics feature allows users to see the kind of engagement their normal tweets are getting.
Twitter Analytics to Optimize Organic Tweets
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