Exceed Your Indiegogo Goals by 1,000% with These Lessons

Bill Jelen didn’t exactly need to crowdfund his latest book, “MrExcel XL Book – The 40 Greatest Excel Tips of All Time.” But he did see it as a great opportunity to reconnect with his online network. And since his 40th book provided such a great naming opportunity (XL is the Roman numeral for 40), he saw it as an opportunity to present a milestone book, complete with full color printing on glossy paper.

All in all, Jelen’s Indiegogo campaign raised $25,183, which is more than 1,000 percent of its original $2,000 goal. Through the experience, Jelen learned a few valuable lessons about crowdfunding that could help you with future campaigns. A few of them are included below.

Exceed Your Indiegogo Goals by 1,000% with These Lessons