According to Search Engine Land, Google announced that later this year they would begin reporting viewability metrics for DoubleClick users and selected YouTube advertisers. This announcement and article leads to many questions: What do viewability metrics entail, who will be able to benefit, when will we be able to see this new data, and how can marketers use these metrics to their advantage?
New YouTube Metrics Coming This Year, Google Says
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.