Traditional Email Solution Providers Don't Cut It With Marketers

Even in the age of social media, text messaging, chat and mobile apps, email is still the main channel marketers use to connect with customers and prospects on a large scale. But, according to a new study from Adobe, two-thirds of email marketers are unhappy with the service they are getting from their email solution providers.

Kristin Naragon, Director of Email Solutions at Adobe, shares with us some of the key findings from the study on why email marketers are not satisfied with the current tools they are using, and what they feel they need to get their jobs done today. (This transcript has been edited for publication. To hear audio of the full interview, click on the audio player at the end of this article.)

Traditional Email Solution Providers Don't Cut It With Marketers