ARMONK, N.Y. and SALT LAKE CITY, UT - 10 Mar 2015: Adobe (NASDAQ: ADBE) and IBM (NYSE: IBM) today announced that IBM's digital agency, IBM Interactive Experience, will build specialized enterprise consulting capabilities for Adobe Marketing Cloud. The announcement was made during Adobe Summit, Adobe’s annual digital marketing conference in the United States.
Combining the capabilities of Adobe Marketing Cloud with the design, digital and technology expertise of IBM Interactive Experience, enterprises can comprehensively integrate all the touch points of a consumer’s journey. That seamless experience spans idea generation, transactions, loyalty programs, special promotions or offers, consumer relationship history and the totality of the individual experience. IBM News room - 2015-03-10 Adobe and IBM Interactive Experience Announce Global Partnership - United States
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