Social media marketing has gone from being a “good to have” tool in your marketing toolbox to one of the first go-to platforms that new businesses promote themselves on.
It’s not just new businesses. Established businesses and known brands spend millions of dollars promoting themselves and engaging with their users on a one on one basis via social media. In 2014, advertisers worldwide spent a collective $17.74 billion on social media. That figure is set to go up by over a third this year.
4 Ways to Stay Ahead of the Competition on Social Media
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