Social media has provided companies a quick, uninhibited way to connect with consumers the world over. From this, of course, has stemmed those brands that never quite “got” its purpose, choosing to type out manifestos and then posting them 150 characters at a time on Twitter. Even though this kind of over-tweeting is certainly harmful for a brand (as it clearly evinces the business doesn’t understand the medium it’s working in), tweeting a lot isn’t, inherently, a bad thing. After all, with as quickly as people’s tweets show up and vanish, your brand needs to make sure it’s posting enough to catch your connections’ eyes at least once during the day.
3 Rules of Thumb for Maximizing Twitter
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