Today’s consumers are becoming more and more connected and well-informed. Businesses looking to tap into the buying processes of these connected consumers means being able to provide helpful information just when these consumers are looking for products that they want to purchase.
Hence, various comparison apps and sites have emerged to cater to consumers’ needs to compare products right at their fingertips prior to actually making the decision of which item or service to buy.
Are Comparison Apps Making Competitive Pricing More Imperative?
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