Paid search engine marketing (SEM) is losing its growth momentum to mobile advertising, according to Adobe Digital Index’s new “Q4 2015 Digital Advertising Report.”
Among other things, the report notes global growth of paid search is down 75 percent year-over-year, “which can be partially attributed to advertisers’ new willingness to spend on mobile search.”
Mobile Search Ads Are Outpacing Paid Search, Adobe Report Says
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