When it comes to digital marketing, video is the undisputed king. And although engaging videos are generally more difficult for companies to produce and distribute, social media has totally streamlined the process.
YouTube has opened up the floodgates in terms of accessibility, while competitors like WeVideo, Apple (NASDAQ:AAPL) and Facebook (NASDAQ:FB) have made it simpler than ever for companies to edit, post and interact with viewers.
Video Wars: WeVideo, Apple Innovate While Facebook Lags Behind With Important Tools
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