Small business owners know that content is vital for increasing reader engagement, encouraging customers, and pushing people through the sales funnel. That being said, even the most interesting information in the world won’t do well if it’s on a poorly designed website.
There are specific design choices (like white text on a black background) that discourage readers by making the viewing experience unpleasant or even uncomfortable. If you want to build the most beautiful and effective site possible, follow this list of dos and don’ts.
The Dos and Don’ts for an Aesthetically Pleasing Website
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