IBM News room - 2016-11-01 IBM Acquires Expert Personal Shopper from Fluid to Deliver Power of Watson to Millions of Consumers - United States

ARMONK, N.Y. - 01 Nov 2016: IBM (NYSE: IBM) today announced it acquired the Expert Personal Shopper (XPS) division of Fluid, a leading innovator in digital customer experiences. The acquisition includes the XPS solution, a dialogue-based product recommendation platformdeveloped by Fluid that applies the power of IBM Watson to personalize the customer experience and improve product discovery. The XPS solution and several key members of the XPS team will become part of IBM iX (Interactive Experience).

With increased competition in the digital marketplace, customer experience is a critical differentiator for brands across any industry. Through the power of Watson, XPS uses natural language interaction to assist shoppers across digital channels, creating a more engaging, personalized and relevant online shopping experience. Delivered as a service over the internet (SaaS), XPS provides tailored recommendations on a business’ site, across online and mobile experiences, and can be incorporated into social channels.



IBM News room - 2016-11-01 IBM Acquires Expert Personal Shopper from Fluid to Deliver Power of Watson to Millions of Consumers - United States