The Weather Company, in collaboration with Flagship Solutions, to provide critical information to optimize weather-related decisions for NASCAR
DAYTONA BEACH, Fla. - 06 Oct 2017: NASCAR and The Weather Company, an IBM Business(NYSE: IBM), announced today a multi-year agreement that will optimize the weather-related decision process for NASCAR as it incorporates hyper-local weather data and forecasts into their races to improve race-day operations and fan engagement. As part of the agreement, The Weather Company, via The Weather Channel brand, becomes the Official Weather Partner of NASCAR.
http://www-03.ibm.com/press/us/en/pressrelease/53205.wss
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