Published on Feb 28, 2013
As part of IBM's CMO+CIO Leadership Exchange, held in Paris in October 2012, Jean Marc Lagoutte, Group CIO at Danone, discusses the changing landscape of the consumer relationship, from capturing customer information to utilizing it into product design.
Video (1:21).
Smarter Marketing: Leveraging your customers - YouTube
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.