Did you know the blog started life as an online ‘Dear Diary’ where early Internet enthusiasts recorded their deep thoughts or vapid ramblings? Justin’s Links, widely recognized as one of the first blogs ever, was a collection of interesting links that Justin Hall, then a student at Swarthmore College, happened to discover in the early days of the Web — sort of like an early StumbleUpon, which then turned into a personal diary that Hall maintains to this day.
The blog has come a long way from its humble origins to become a powerful force to reckon with in the world of brands that benefit from it and individuals who earn their livelihoods out of it. Whether you are a mommy blogger making some extra cash on the side or are the content marketing brains behind your brand’s blogging efforts, there’s one thing that lies at the core of every blog — its readership.
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