Getting started with Google Custom Search is actually incredibly easy, but it’s something that many marketers are still missing. The tool is a great way to help make the Internet a little bit smaller, so if you’re hoping to simply search for something on a particular domain, specific page, or on a particular topic, a Google custom search makes that happen.
For those who are unfamiliar, it’s essentially a search bar that you can add to your website to help ensure that your visitors are searching within your website. It’s also a great way to find competitor links easier or use when you’re surfing the web for something specific (discussed in the next section.) In other words, you’re essentially creating your own custom search engine full of only a certain type of results. For marketers looking for a new quick fix for the start of the New Year, custom search is a great place to start.
Google Custom Search Will Boost Your SEO
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