Bing Shopping campaigns have gone through a few changes these last few months and are now becoming even more crucial for small businesses (especially e-commerce).
A great feature that many are just now starting to try is actually importing Google Shopping campaigns into Bing Shopping campaigns for added exposure. Although they may not bring in as much revenue as Google might, Bing is still the third largest search engine and can hold its own when it comes to a user-base.
8 Steps for Getting Started with Bing Shopping Campaigns
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