Content marketing is still relatively new as a digital marketing discipline, yet marketers already have hundreds of tools to help make their campaigns more effective. Some of these tools are new generations of existing internet marketing tools, while others have been created to support the very specific needs of content marketers.
In the content marketing space, marketers invest most in curation and aggregation, content creation, and workflow (Altimeter). As for the greatest challenges facing them today, content marketers identified lack of time/bandwidth to create content, producing enough content variety and volume, measuring content effectiveness and lack of budget as their top concerns, according to a LinkedIn Group Partner survey.
Expert Picks for the Best Content Marketing Tools
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.