When it comes time to sign that purchase order for a security solution, how do you cut through the glossy marketing and make informed choices?
Marketing is something of a necessary evil for most companies. You can sell the best widgets in the world, but if nobody knows about your widgets, sales will go to the widget-maker down the road with a rockstar marketing team. Marketing is there to clean up the mess when a story breaks about safety issues with low-quality widgets or to make sure that potential customers know about the latest whizbang feature in your third-generation widget. It’s not all Mad Men meets Darren Stevens meets $3 million dollar Super Bowl ads with cute puppies. But there is naturally a certain one-sidedness to even the best marketing efforts.
Marketing Versus Third-Party Testing | Fortinet Blog
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