For each business category, websites may have to serve a different content purpose, but have the same business purpose, to educate visitors and make them customers.
A remodeler’s website should inspire than inform, show a visitor the possibilities that they can never imagine they could do with their home. If you need a new deck or are searching for someone to build it, you should go to a remodeling website that shows different possibilities that you never knew existed.
Lessons for Home Remodeling Websites, Learned From IKEA
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