In today’s world of Google searches and viral Internet videos, it is no wonder that YouTube has had a profound effect on brand engagement. Companies are utilizing the site to spread brand awareness across the globe, and it appears to be working.
LEGO was the most highly engaged brand in Q2, with over 189 million engagements, most of them on YouTube, according to the ListenFirst Digital Engagement Ratings.
YouTube Creates Highest Brand Engagement, ListenFirst Reports
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