While many marketing automation solutions include significant customer relationship management (CRM) features and functionality, that side of the equation remains the least automated of all. Yes, every interaction with a lead is recorded and tied to their contact record however, beyond that automatically captured information, you and your staff must populate each contact record manually.
In other words, your CRM activities, from data entry to data mining, still consume a lot of time. This is exactly the pain point that Nimble was created to relieve and they’ve done so by focusing on three key features.
Nimble Ushers in the Age of CRM Automation
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