After eight years of providing social analytics and search information, the Topsy team has announced via Twitter that they have officially searched their last tweet.
Topsy appeared to have a bright future when Apple purchased it for more than $200 million two years ago, but the service’s useful life began to fall apart very quickly. In fact, Apple began shuttering the premium accounts in 2014 when they made the decision to stop allowing new people to sign up for Topsy Pro Analytics. Before Apple got involved, Topsy created three notable social search and analytics tools that proved there is a market for this type of research. The SXSW Trendspotter, Twitter Oscars Index and Twitter Political Index were all popular methods of showcasing the power of Topsy’s technology.
Topsy Officially Shuts Down, But Today's Choices of Social Analytics Are Huge
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