How To Optimize Social Media Contests

To be successful in a social media campaign, you need to have a mechanism for audience growth. Most of your tactics, such as posting new content regularly and engaging with your audience on a regular basis, will carry this effect to some degree, but if you’re interested in scaling your strategy up, or if your traditional methods have led you to a plateau, you’ll need something stronger to earn new followers.

One of the best ways to accomplish this are social media contests, which offer up a prize or reward in exchange for some audience participation. Contests are especially powerful because they have a tangible incentive, they include a natural means of engagement, and they’re highly shareable, thus making them highly visible and capable of yielding a strong ROI.

How To Optimize Social Media Contests