While SEO (search engine optimization) is not rocket science or brain surgery, it certainly isn’t the easiest paradigm to understand, especially to someone who doesn’t have a background in the internet or technology.
Whether it’s the way words sound (meta data optimization) or a particularly technical aspect of SEO (like schema markup), I tend to encounter confusion quite often with those customers who are new to the concepts of SEO. In order to guard against a customer’s confusion or worse, feeling inferior, a successful sales rep has to create a bridge between the customer and SEO in order to grow a clear understanding of the practices of a successful SEO campaign.
The Basic Concepts Of SEO Explained to Beginners
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