Small businesses are leveraging Facebook more and more to engage their customers and prospects. A growing number of SMBs are posting videos on Facebook, and millions of them are advertising on the platform. And small businesses are investing more in Instagram’s advertising platform as well, which leverages Facebook’s targeting tools to help them connect with the right prospective audience.
With next being National Small Business Week, Facebook is holding a small business event in Atlanta, GA. We caught up with Ciara Viehweg of Facebook as she shares with us how small businesses are leveraging Facebook’s platform to build deeper relationships with customers and prospects to grow their businesses. Ciara, who is part of Facebook’s SMB Community Engagement Team, also shares a few tools SMBs can use to get the most out of Facebook’s platform from a customer engagement perspective.
Interview With Ciara Viehweg of Facebook
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