SAN JOSE, Calif.--(EON: Enhanced Online News)--Adobe (Nasdaq:ADBE) today released its Social Media Intelligence Report analyzing paid, earned and owned social media trends for Q1. Key findings of the Adobe Digital Index report show that Facebook’s ad business continued to grow with click through rate (CTR) and ad impressions increasing by double-digits quarter-over-quarter (QoQ), 20 percent and 41 percent respectively. While revenue per visit (RPV) coming from Facebook grew by two percent QoQ, RPV from Twitter and Tumblr declined by 23 percent and 36 percent respectively, following a strong holiday quarter.
Adobe Report Shows Continued Facebook Ad Business Growth; Dip in Revenue per Visit for Twitter | EON: Enhanced Online News
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