A positive review of your software in a major publication or on a website can be an invaluable marketing tool. Instant recognition and endorsement from a trusted source are just two of the immediate benefits. If the review is good enough to bring in new users, it can become a self-sustaining vehicle for growth, as the new users can help increase word-of-mouth branding and create a channel for your customers to become your cheerleaders.
Unfortunately, this is an area where many startups fail to make the grade. This may be because of two issues: not knowing where to have their software reviewed, or attempting to do so prematurely.
Why Business Software Reviews Matter Now More Than Ever
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