6 Ways to Improve Customer Experience and Reduce Abandoned Carts

Do you know what your e-commerce shopping cart abandonment rate is?  That’s a critical question if you sell online.

If you don’t know, you may be shocked to learn that according to one study by theBaymard Institute in December of 2013, as many as 67 percent will abandon their shopping carts without ever making a purchase.  Forget all the marketing time and money you invested to get shoppers there in the first place.  It’s just wasted if their experience is a bad one once they arrive.

6 Ways to Improve Customer Experience and Reduce Abandoned Carts