You may have noticed a new Facebook Ads Relevance Score has been added for advertisers to help improve their algorithm and be more transparent with those advertising on Facebook. According to the official announcement from Facebook on February 11 of this year, the social network has always used relevance as a factor in determining how they deliver ads to users.
If you step away from a business mindset for a second, you might realize that all of the ads on your personal Facebook page are incredibly targeted. This is because relevance has always been important; it’s only now that advertisers can see an actual metric.
What Does the New Facebook Ads Relevance Score Mean?
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