Do you consider successful email delivery the only job an email marketing tool should perform for you? Are you happy with the macro-level statistics – open Rate, click rate, bounce rate, and unsubscribed rate that any common tool provides you?
And is the derived information enough to move your email marketing objectives to the next level? Does your existing email service help you in better campaign monitoring and reduce manual tasks while applying email marketing intelligence?
How to Use Email Analytics for Email Intelligence
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