Topics pertaining to technology, especially as they pertain to business issues are discussed. Such topics include using tech to boost productivity, marketing with social media, cybersecurity, and numerous other topics.
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Thursday, October 29, 2015
What the Google Yahoo Deal Means to You - If Anything
Yahoo may be looking for ways to bring in more search revenue as a result of its recent deal with Google, but what does this mean for advertisers? The answer to that question may be mixed.
Under the Google Yahoo agreement, Google is to provide search result services in addition to search advertisements for Yahoo. Yahoo will get a percentage of the gross revenues generated from Google ads on Yahoo sites. On the other hand, Yahoo will pay a fee to Google whenever it uses Google Web and Image search services.