MEDIA ALERT: New IBM Cloud Tool Eliminates the Need for Users to Share Personal Data with Apps

ARMONK, N.Y - 20 Nov 2015: IBM (NYSE: IBM) Identity Mixer, a new tool to protect a consumer’s personally identifiable information, is now generally available on IBM Cloud.

Accessible to developers on Bluemix, IBM’s Cloud platform, Identity Mixer is built on years of cryptography research, and holds the key to helping to reduce identity theft happening as the result of sharing personal data on mobile and web apps. Using algorithms, the tool allows developers to build apps which can authenticate users’ identities without collecting personal data, otherwise known as a “zero-knowledge proof”.

http://www-03.ibm.com/press/us/en/pressrelease/48150.wss