Every smartphone these days is equipped with ways to connect to WiFi. When your phone is looking for networks to join, it’s detectable by local routers. In a retail store, there’s often additional equipment that can detect your phone’s WiFi capabilities, note your device’s unique ID number, and track your device over time as you move through the store.
Retail stores can use this technology to determine the flow of customer foot traffic, analyse conversion rates, and research dwell times in the stores. They can then use what they’ve learned to plan and reconfigure store layouts and merchandise displays in order to better attract and retain shoppers, thereby boosting sales and customer loyalty.
Integrating Retail Customer Experience Through WiFi Analytics | Fortinet Blog
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