The use of emoticons or emoji quickly lets you express yourself without having to type what you are feeling about a particular conversation, image or other content; and until now that was the end of it. But the type of emoticons people use can now be used to generate another data point that lets businesses know what users are feeling about the products and services they offer.
The launch of Facebook’s Reactions extends the expressive range of the Like button with five additional animated emoji: Love, Haha, Wow, Sad or Angry. This development was in part a reaction (no pun intended) to a shift that is taking place with Facebook’s user.
Will the New Facebook Emoticons be Helpful to Marketers?
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