In this rapidly-growing competitive market, the ability to analyze customer behavior in retail shops has never been greater. And with the growing popularity of eCommerce, the importance of in-store analytics (IsA) has gone off the roof.
Conventional retailers are aggressively implementing in-store analytics to win their customers back from their direct eCommerce competitors. Hence, we can very well see that in-store analytics have become an essential part of conventional physical stores.
A Comprehensive Overview of In-Store Analytics for Retailers
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