Whether we like it or not, social media has changed the marketing game for businesses in general. To start, businesses and customers have gained a new way to communicate with each other. Instead of the one-way communication we used to have before (brands reaching out to customers), now the interaction goes both ways. Customers can interact with businesses in real time and get backed up by millions of people in social media platforms. In turn, this puts more pressure on brands to be responsive and attentive.
How to Acquire Customers with Social Media