It's A Personal Thing: How to Make Your Mobile Marketing More Human

Phones have this funny way of making our lives more personal and less personal all the time. Whether it’s pulling them out to avoid talking to people you don’t quite remember at your high school reunion or sending some happy birthday texts to the people you’re trying to stay in touch with on Facebook, our smartphones have introduced us to a social medium we’ll have for the rest of our lives.

By 2018 more than 50 percent of customers will use mobile first for all their online activities, according to a study by Gartner. And while that number may seem about right, when you factor in that over 68 percent of Americans have smartphones, the market potential for the personal interactions (on and off screen) could have is monstrous.

It's A Personal Thing: How to Make Your Mobile Marketing More Human