The easier you make the checkout process for customers when they shop online, the more they are likely to buy from you — or so the people at Shopify believe. Shopify (NYSE:SHOP) recently introduced Shopcodes, a service taking customers to a product or cart in your Shopify store when they scan a QR code.
The choice to use QR code is in great part driven by Apple’s decision to finally add QR reading to its camera in June of 2017. Apple’s influence in the mobile segment is undeniable, and the company’s decision has prompted marketing platforms for brands, companies and developers to do the same.
https://smallbiztrends.com/2017/09/shopify-shopcodes.html
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